EmailReach Deliverability Analytics FAQ

Can anyone take the free trial?
Yes, as long as you have a valid email address.

Can I run a test without using my mail server?
Yes our test system accepts email from any email accounts on file.

How long is the Free Trial?
24 hours.

Does the trial have any limitations?
Only one. You can only test from the email address you provided at free trial sign up as your testing address.

Can I test from multiple mail servers, email accounts?
Not for the free trial, you can only test from the test email address you provide. Subscribers are able to test from all the email addresses they add to their account at no extra charge.

I sent a test and can't see it in the system dashboard. Help?
Make that the system has the sending email address on record as a sending email address.

How do I know which email addresses the system will accept from me?
Just review the Account details screen.

What are the current test email addresses to which I should send my tests?
They are listed in the Test Center at http://www.emailreach.com/SendTest.aspx

Can I talk to someone about my test results? I have some questions.
Sure, we welcome subscriber questions on how they can send smarter email. Send your questions to freetrialhelp@emailreach.com

I never got the activation email for the trial.
Send us an email at freetrialhelp@emailreach.com. We'll look it up and send it to you.

The system says my email address is already in the database.
Send us an email at freetrialhelp@emailreach.com. We'll help you to move email addresses between active accounts.

What general tips do you have to make by email smarter?
Review our Resources section.

Deliverability Analytics and Certification from Return Path FAQ

How does whitelisting help with deliverability?
Whitelisting programs like the Return Path Certification program are the latest development in the war against spam, phishing and online fraud. Most experts agree that spam accounts for a huge percentage of email sent and that volumes continue to rise. These huge volumes of spam frustrate consumers but also create serious problems for Internet Service Providers (ISPs) and email marketers.

Email whitelisting programs are designed to provide senders, receivers (ISPs) and consumers with a trusted solution that helps them effectively identify legitimate mail and provide improved delivery of your email to the inbox. Certification ensures that legitimate email gets delivered, while allowing ISPs to aggressively target spam without the concern of blocking the permission-based email consumers want.

How do spam filters help with deliverability?
Anti-spam filters are great at catching most unwanted email. However they don’t differentiate very well between spam and permission-based messages. While the customer encounters less spam in their inbox, there is also an alarming number of false positives where legitimate messages are blocked by the filter. So, while filtering will reduce spam in the inbox, it is not by itself a deliverability solution.

What does the Return Path Certification program have that other certification programs don’t have.?
Return Path works directly with leading ISPs and spam filters to ensure optimum delivery to the inbox. Return Path believes that best practice reigns above all. If you are a good sender that works hard at providing relevant email to people who want to receive it, then you should naturally reap the rewards of being a good sender. Certification is a trusted means by which receivers can make better filtering decisions and provide special benefits for senders who continually comply with the rigorous standards imposed by the program by following universal best practices when sending their mail.

How do I become a member?
Return Path Certification is included in the EmailReach Deliverability Analytics and Certification from Return Path package. This means you provide detailed information on your email program and sending practices and pay the non-refundable sign-up fee. You will receive notification of your status within 3-business days:

• Pass Certified – this means your email program has met the highest reputation standards and qualified for our Certified level.
• Pass Safe – this means your email program has met the basic standards but failed on reputation metrics. If your reputation metrics come into compliance, you will be automatically upgraded to the Certified level
• Pass with provisions – this means your program meets some of the qualifications and your IPs have been activated on a provisional basis. You have 30-days to bring your practices within full compliance.
• Fail – this means your email program does not qualify for the Safe or Certified level.

How do I receive my Email Program Audit and Reputation Report?
These will be provided as part of your completed application for the Return Path Certification program.

What is the difference between Safe and Certified?
Safe senders have proven to be trustworthy and responsible entities that meet the rigorous standards required by the program. By becoming a Safe sender, you are identifying yourself to the receiver world and receive preferential treatment at over 300 million inboxes. Some Safe senders, whose email performance ranks you among the “best of the best”, receive the expanded benefits of Certified as well. IP addresses on the Certified list provide the additional benefit of preferential treatment at over 1.3 billion inboxes worldwide including Yahoo! and Hotmail and leading cable providers and ISPs.

What if I don’t qualify for Return Path Certification?
You will receive a comprehensive audit of your email practices. This document will identify your opportunities for improvement. You are welcome to submit a new application once you have complied with all the requirements identified in the audit.
Your account will automatically be downgraded to the EmailReach Deliverability Analytics service.